Unlocking 7 Advantages of 360° Virtual Tours in the Real Estate Sector

Real estate agents and sellers are constantly looking to find new ways to make their homes stand out from the rest and attract more customers.

Virtual tours are an excellent way to give people a better sense of what an area is like without actually being there in person.

The rise of 360 Virtual Tours in the real estate industry has added new features, benefits, and opportunities that were never available before this technology.

In this article, I’ll be sharing with you some of the most significant benefits you can enjoy when using 360 Virtual Tours for your real estate properties – whether it’s apartments, single-family homes, condos, or commercial properties.

1) Increase Engagement

Virtual tours offer a unique perspective to buyers, something that is not possible with traditional photographs. In this way, virtual tours can help potential homebuyers feel more confident about making a purchase decision.

For example, if you are considering a townhome or condo and want to know what it feels like inside before making your purchase decision, virtual tours can provide an immersive experience without having to step foot inside the building.

2) Reach a Wider Audience

360-degree virtual tours are a fantastic way to showcase properties in a new way. With 360-degree virtual tours, viewers can explore and make informed decisions before they even set foot inside.

This allows you to reach a wider audience while also increasing your conversion rate because people will feel more confident about buying or renting your property without having to step foot on it.

3) Save Time and Money

The cost and time savings can be high. An average 360 virtual tour will take 1-2 hours to set up, while a traditional 2D photo shoot will take 8 hours or more.

In terms of cost, a 2D photo shoot is typically at least 10x more expensive per property than a 360 virtual tour. On top of this, one cannot get accurate measurements in a 2D photo shoot, whereas these are easily accessible in a 360 virtual tour.

With the ever-increasing demand for quality content on real estate listings across different platforms like websites and social media profiles, it makes sense to invest in 360 virtual tours which can provide better visual representation than their flat counterparts.

4) Enhance Architectural Visualization

Many people know that it is important to show a virtual tour of your property when it is sold. What many people do not know, however, is how to create this type of tour.

If you are looking to create an architectural visualization (i.e., a virtual tour) for your property, many benefits come with it. For example, you will have more control over what items and features you want to be included in the tour and what colors and textures you want to use.

And a recent American Society of Interior Designers study found that 81% of buyers felt like they could picture themselves living in a house after taking a virtual tour versus 64% who took only still photos.

5) Use as Virtual Guides

Virtual tours allow users to explore a property without physically walking through each room. This means that they can search for possible features in their new home or office before committing to a purchase.

Virtual tours also allow real estate agents to spend more time with clients by eliminating the need for repeat visits. In addition, virtual tours are great tools when it comes to marketing properties because they offer prospective buyers a unique perspective on what is available in their desired area.

6) Improve Sales

A virtual tour is an immersive experience that allows potential buyers to wander a property, explore rooms and see inside every nook and cranny without waiting on a realtor or worrying about traffic.

Virtual tours are also cost-effective and work well for those who live too far away from a property to visit it in person. A virtual tour can be taken any time, day or night; there's no need to schedule a showing with a realtor and agents don't need to spend their days running around town trying to show properties.

Buyers will be able to get an idea of what they're getting before they sign on the dotted line, making them less likely to regret their purchase decision after they've signed off on a loan.

7) Improve Customer Satisfaction

We all know great customer experience is a key to successful business growth. There are many ways you can help improve your customer's experience and one way is through virtual tours.

Virtual tours allow clients to explore your home or office space virtually, which gives them an idea of what they're in store for before they even walk in the door!

Not only does this make it easier on both parties, but it also allows them to see more than what their phone camera would show, if at all.


Virtual reality is not a new phenomenon, but it's been gaining traction in the past few years. As real estate agents, we want to make sure you are aware of how these tours can benefit you and your clients.

These tours offer a more immersive experience than traditional 2D photos and videos, plus they can showcase features that you might have missed in person. This can help bring buyers to your listing faster and increase your chances of a successful sale.

More than 80% of people who take an online real estate tour will buy one or more properties afterward. It attracts more customers and generates leads for real estate businesses.

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Whether you want to develop a new 360 Virtual Tour, 3D Product Display, Google 360 Street View or update an existing one, we're eager to assist.

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