If you’re in the retail industry, you are probably familiar with the benefits of 360° virtual tours.
They’re trendy among e-commerce brands, but they can also be helpful to physical stores that want to attract more customers to their locations or help customers who are already there find what they need more easily.
Not only do they offer an immersive experience, but they are also easy to create, update and share with clients around the world.
Not sure where to start? Read on for the top 8 benefits of virtual 360° tours for retailers and some additional tips that may help you create your own successful time!
1) Stand Out From The Crowd
Virtual reality has been around in the consumer space since the early 1990s. Still, it’s not until recently that the tech has become affordable and user-friendly enough to be adopted by industries outside of video gaming.
One industry that can particularly benefit from virtual reality technology is retail. This is especially important in today's retail industry where consumers are more tech-savvy than ever.
They want to be able to see what they're buying, so your virtual tour has to be high quality and easy to navigate. Customers won't invest their time if you don't provide value.
2) Attract New Users
One of the key benefits of a virtual 360° tour is that it can attract new users. With an immersive and interactive experience, visitors will be inclined to explore the site and see what else you have to offer.
Another benefit is that it can act as a form of advertising. Visitors may be interested in your products or services but need to know where you are. A virtual tour allows them to explore your site without ever leaving their home.
Companies can also use them to showcase new products or services, or simply make a location look more appealing.
3) Increased Customer Engagement
Virtual reality tours can be an engaging way to show customers what they're buying. This type of tour is also useful for increasing customer engagement with the product.
A virtual reality tour can help people visualize how a product would look in their own space, making them more likely to buy it because they'll know it's perfect for them.
4) Increased Sales
The most important benefit of virtual 360° tours is increased sales. When consumers are shopping online or on their mobile devices, they can't see what the item looks like in person.
With a virtual tour, they can view the product from every angle and try it on themselves to see if it really suits their needs. This helps increase the chances that they will purchase the product.
Based on a survey, using these tours, you can increase sales conversions by anywhere from 30-90%.
5) Improved Customer Service
When customers are able to walk through a store, they are able to see what they want in a person and can ask questions.
With virtual tours, the customer has to rely on photos or videos that may not accurately portray what the store looks like in person. Even if the pictures show items well, shoppers may be interested in how those items look when worn.
Full-Body Shopping Experience: Unlike an online shopping experience where customers are only able to view clothes on mannequins or try them on at home, with VR/360° technology shoppers get to try them on virtually.
6) Enhanced Marketing Capabilities
One of the top benefits of virtual 360° tours is the ability to enhance marketing capabilities. With a virtual tour, retailers are able to show off their products in a way that is much more personal and engaging than other mediums.
These tours offer incredible value for money - in fact, they will be one of the cheapest marketing tools you ever buy!
7) Increased Web Traffic
360° virtual tours can be extremely useful for retailers because they allow customers to explore your products and services from their computer/smartphone.
This means that you'll be able to generate more traffic to your website and social media sites, and it's likely that these visitors will convert into paying customers because they're already so familiar with what you offer.
8) Increased Return on Investment
Virtual tours allow retailers to showcase all their products in one place which can increase sales. The best part is that it's an affordable marketing strategy that your business can start using today.
You don't need to invest thousands of dollars upfront either! It will only cost you around $250-$300 to get started on Google Street View if you already have a smartphone.
Virtual 360° tours are a great way to show your products and services in the best possible light without leaving your office's comfort. With all the benefits, it's easy to see why virtual tours have become so popular with retailers.
Virtual tours are the future of retail. They provide shoppers with a more immersive experience and allow them to explore stores in real-time. They also help businesses save on overhead costs.
And, as the number one driver of online conversion, they have significant ROI potential. If you’re looking to take your business to the next level, virtual tours are an easy way to do it.